1 week, 3 days ago Maxx WellMember
In this article, we will tell you how to attract first consumers to new companies, using some well-known startups as examples.
For examples, we will take web application developers.
Let’s start with the Realtime Board, an online task table.
The project reached 100,000 users in less than a year, which is a truly stunning result. The key to their success was visiting various themed events and posting in the Chrome online store. Given the lack of investment in marketing, the result seems even more impressive. The company used the practice of writing product reviews by first users with a story of their experience with the application. This case once again focuses on how online media influence society via explainer video redleos(.)com/video-production-services/.
Next, let’s talk about Buffer , a tool for working with social networks.
They overcame the mark of 70,000 users with the help of the good old content marketing, they poured competent and interesting content about marketing onto their resource, and did not disdain guest materials. As a result, the blog paid for all the resource costs for its maintenance. Good content marketing has never failed anyone.
Mailcloud is an email application that took just 2 weeks to attract the first 10,000 customers. They did this with the help of regular online advertising, for which only $ 2,300 was spent, but the messages were composed very competently, and therefore had a viral effect.
Brand Yourself has gained 60,000 users in just 60 hours. But by and large, they did not do anything. They simply submitted their information and attracted the attention of Mashable journalists. And it’s good for everyone: a content resource, a producer of 60 thousand in less than three days.
Phone Date is an application for showing dates on photos. The developer quickly realized that the sites with reviews were weak, just advertised their brand on Reddit and Youtube, having reached 50 thousand customers in a short time. Such “spontaneous” and huge resources that simply provide people with information on their own assessment can be a real gold mine. Advertising is annoying to many, just show people to figure it out. According to this logic, the founders of the project worked.
various ways of Internet promotion and use of popular resources in combination with the competent use of relevant events can work wonders.
Avoiding traditional expensive and boring advertising tools, sometimes you can achieve no less impressive results. In addition, such methods are great for startups, the hallmark of which is a small advertising budget