In the world of rampant sexism and men-first chauvinism that we call Indian cinema, the trailer for a new Tamil film is making rounds. The movie “Gemini Ganeshanum Suruli Raajanum” has Atharvaa courting 4 different women. In the trailer, Atharvaa, who simply can’t admit that he’s a devious playboy, wins women over with his boyish looks and charms. We’ve already seen Theeradha Vilayaatu Pillai where Vishal played a similar character, and the recent Trisha Illana Nayanthara, where the protagonist attempts to find love but ends up becoming a frustrated misogynist.

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When countless movies on this subject matter exist, one begins to wonder why the industry still manufactures movie where men tell women on how to live their lives; where women are portrayed as oversexualized people who just can’t stop planting their cherry red lips on the guy’s cheeks.

A few months ago, I met with an old friend of mine. She had dropped out of college to pursue a career in modelling, but disappeared after a short stint of 5 years. When I asked her, what had changed, she simply replied that she was considered old to play a college-goer. This is the industry where 40-year-old and 50-year-old men can play college students but a 29-year-old woman can’t play a college-goer.